(images and info from www.covermark.co.jp)Covermark was originally an American brand. It was founded by Lydia O'Leary in New York in 1928 as she developed a product to cover the birthmark on her face. (The product was named Covermark.)
In 1960, Japan O'Leary Corporation was established to distribute Covermark in Japan. The company was then separated from O'Leary Coporation in 1992 and became independent. It started to formulate and produce new base makeup products.
Covermark Japan also carries basic point makeup and skincare items. The latest skincare range is the Cell Advanced range. However, Covermark has always been famous in Asia as a base makeup brand.
(The original US Covermark site can be found here, and you can read more about the history of the brand here.)
(Covermark Basic Formula,
in 23 shade, SPF 33, PA+++)
In 1960, Japan O'Leary Corporation was established to distribute Covermark in Japan. The company was then separated from O'Leary Coporation in 1992 and became independent. It started to formulate and produce new base makeup products.
Covermark Japan also carries basic point makeup and skincare items. The latest skincare range is the Cell Advanced range. However, Covermark has always been famous in Asia as a base makeup brand.
(The original US Covermark site can be found here, and you can read more about the history of the brand here.)
(Covermark Basic Formula,in 23 shade, SPF 33, PA+++)
The Covermark Basic Formula (above) is based on two of Covermark's original products, Covermark S and Excellent Covermark E. It is a paste-type foundation which is able to create a full coverage.
Some of Covermark's other popular products include Moisture Veil (the brand's only powder foundation at the moment), Soft ES Pact (also with a paste consistency), Essence Foundation (cream foundation), and Essence Foundation Liquid (liquid foundation, seen at the top of the post).
Covermark is currently available in Japan, China, Hong Kong, Singapore, Taiwan, and Thailand. (Check out the English site here.)
I have not had a chance to try products from Covermark yet. If you have, do let us know what you think. Thank you very much!
Related posts:
Japanese Base Makeup Week
SUQQU Clear Veil Powder
Remembering Raycious
Other Japanese Cosmetics Focus posts:
ECM
(another brand noted for base makeup items)
Kanebo Freeplus
Sony Vecua
Mamew
Some of Covermark's other popular products include Moisture Veil (the brand's only powder foundation at the moment), Soft ES Pact (also with a paste consistency), Essence Foundation (cream foundation), and Essence Foundation Liquid (liquid foundation, seen at the top of the post).
Covermark is currently available in Japan, China, Hong Kong, Singapore, Taiwan, and Thailand. (Check out the English site here.)
I have not had a chance to try products from Covermark yet. If you have, do let us know what you think. Thank you very much!
Related posts:
Japanese Base Makeup Week
SUQQU Clear Veil Powder
Remembering Raycious
Other Japanese Cosmetics Focus posts:
ECM
(another brand noted for base makeup items)
Kanebo Freeplus
Sony Vecua
Mamew
10 comments:
I have tried out the products and all are very pigmented. A little goes a long way and certain range are smudge-proof.
And some of the foundation contains herbal extracts so it is nourishing and yet creating a flawless palette at the same time.
I'm dying to try some of these, and have been for awhile, but I have no way to get colour swatches!
I'd love to hear from people as to what shades work, and what other foundation shades they wear so I might make an educated guess for myself.
Hi Juschev,
I see. Thank you very much for sharing your thoughts. Some of Covermark's products do sound quite promising, and I am thinking about giving a couple of them a try when I have a chance to.
Many thanks again for posting your comment! :)
Hi LisaR,
Choosing a foundation shade can indeed be very tricky. Plus Covermark is a high-end brand, so mistakes can be expensive. Hopefully some readers who have tried Covermark's foundations will shed some light on the shade selection.
Thank you very much for stopping by! :)
hi, i bought this anniversary set at a Taiwan department store last year (photo: http://image03.iswii.net/aimages/0010/8804/1223388087.jpg; courtesy of huirita on iswii.net).
it includes a full size Extra Formula cream foundation, 1/2 size Brightening Powder, 1/2 Brightening Make Up Base, 3 sponges, and limited edition highlighting powder with a retractable brush.
While I haven't started using the limited edition powder and brush (brush bristles weren't that soft), I've been using the other base makeup products for a while now and have only good things to say. I agree with Juschev that a little goes a long way when it comes to Covermark foundations.
When I stopped by the Covermark counter I originally wanted to try out the Essence Foundation and the BA did the whole color test on my arms. See the bottom: http://www.covermark.co.jp/en/counseling/jasme-color.html) It's an interesting process and the differences are very apparent.
However, since I've been battling breakouts and acne scars, the BA recommended the Extra Formula that has more coverage and contains herbal ingredients and treatment effects.
For reference, I am Asian and fair. I use NC20 in MAC foundation/powder and I got 04 Light Beige in Covermark Extra Formula (See: http://www.covermark.co.jp/en/counseling/rose-color.html).
The loose powder is very nice with tiny reflective particles. I like it since it looks very understated. The sponge that comes with the loose powder is very pleasant to use.
The makeup base is also quite nice.
I will definitely buy the foundation again when I run out. I would also like to try the Moisture Veil next. You can see a fellow blogger's before/after comparison using this product here: http://www.iswii.net/post/show/10327
Thanks for your informative blog, I really appreciate reading it. :)
Hi Shazzbella,
You are very welcome! I am glad that you enjoy reading my blog! :)
Thank you so very much for sharing your experiences and thoughts on the Covermark products you tried. Your comment is so informative! I hope LisaR will see this comment as well.
I usually use a powder foundation, so the Moisture Veil is the product I am mainly interested in. Thank you for sharing the post on Iswii! The review and the photos are very helpful. The powder seems to have quite a good coverage and I am definitely still very interested in trying it.
Thank you very much again for taking the time to post your comment! :)
Thanks for sharing this post. I've been wanting to find out more about Covermark's foundations. From the sounds of it, may be what I've been looking for in terms of the coverage I need.
shazzbella,
Thanks for sharing your experience, shade colour, and helpful links. It has helped make the decision easier for me :) I'll definitely be trying this foundation out.
Hi PJ and Kaz,
No problem at all. I know how frustrating it can be to not be able to actually try out the products we want. I always long after the Japanese products that are only sold in Japan.
Glad I could be of help. :)
Hi Kaz,
You are very welcome. If you do have a chance to try any product from Covermark, do let me know what you think of it. I certainly hope you will like it!
Thank you for stopping by! :)
Hi Shazzbella,
It can indeed be very frustrating not to be able to try out a product before making a purchase. (I would certainly like to go to Japan more often! :)) Thank you very much again for sharing your experiences! :)
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